Consulting Group Website Redesign
LESTER CONSULTING GROUP INC.
the PROBLEM
DEFINED
As a rapidly growing business that is striving to continue gaining momentum with their clientele, the client requested a sleek, cutting edge website redesign that captures the efficiency and professionalism of their office.
the GOAL
DEFINED
Provide a redesigned web solution that is not only sleek and intuitive but also consistently conveys brand identity.
the DESIGN PROCESS
SUMMARIZED
Conducting competitor research, internal interviews, iterating on design and validation.
​the FINDINGS
RESEARCH SUMMARY
I conducted internal interviews and competitor analysis, which I then turned into both empathy and journey maps to better understand the target user and their needs. I discovered that many consistent and apparent branding was crucial. Overall, company respondents appreciated the brand identity that was conveyed and the overall flow of their new site.
the FULL DESIGN
WEBSITE
Below you can view the full website of Lester Consulting Group Inc.
